Harness the Power of Internet Marketing to Grow Your Business
Alan Robezzoli • April 15, 2022
We're happy to introduce our series of blogs to help you grow your business with
online marketing
. The series will begin with several blogs focusing on the hub of any online marketing strategy – your website. We'll start by discussing what makes an effective website, then focus on how to drive current and potential customers to your website, and finally, how to convert visitors into paying customers.
The remainder of the series will focus on other internet marketing tools, such as reviews, social media, emails, and
PPC to attract new customers, build more loyal customers, and of-course increase sales and improve your bottom line.
You can think of this as a mini digital marketing course that takes you step-by-step from creating to executing an internet marketing plan. Each blog will include:
· Important Definitions
· Relevant Statistics
· Lots of Tips
· Helpful Resources
· And More
An Effective Online Marketing Plan
Let's discuss what an effective online marketing plan (part of your overall business plan) looks like. Throwing mud on the wall to see what sticks is not a plan. It's a waste of time and money.
One survey
found that a business plan doubles your chances of success.
The U.S. Small Business Administration
(SBA) defines a marketing plan as "[describing] the actions you'll take to persuade potential customers to buy your products or services." Without an effective marketing strategy, your business can fall victim to slow growth and inadequate revenue as your business gets left in the dust. Conversely, a top-notch marketing plan can be the key to more revenue.
At PMI, we sum up our high-level online marketing goals in four simple steps:
1. Get found
2. Impress
3. Engage
4. Convert
The challenge is to employ the best strategy for each phase and do it within a reasonable budget. The most affordable, measurable, and scalable path to success involves Internet Marketing (Aka Online or Digital Marketing).
7 Elements of an Internet Marketing Plan:
1.
Website Design or Redesign
- Your website should be the central hub that connects, unifies, and amplifies all your online marketing and advertising activities. Most of your online campaigns will link to landing pages on your website.
2. Search Engine Optimization - Search Engine Optimization is the art and science of designing your website content and acquiring inbound links in such a way as to rank high in search engine inquiries, separately from any search engine ads you may be running.
3. Search Engine Advertising - For most businesses, highly targeted search engine ads that link to persuasive website landing pages can rapidly build website traffic that converts into new leads and sales.
4. Social Media Marketing Advertising - Social media offers the unique ability to target your advertising and marketing efforts based on the detailed demographic criteria that social media outlets collect.
5. Content Marketing - Content marketing comes in several forms and can be a key element in attracting interest in your products and services.
6. Email Marketing - When properly utilized, email marketing can be a very low-cost way to promote your business.
7. Reputation Management - Receiving lots of reviews on Google and Social Media doesn't have to be a chore. It's critical to develop a strategy that utilizes a combination of marketing channels and techniques in a cohesive manner, rather than stumbling along with a wasteful, slow, piecemeal approach.
2. Search Engine Optimization - Search Engine Optimization is the art and science of designing your website content and acquiring inbound links in such a way as to rank high in search engine inquiries, separately from any search engine ads you may be running.
3. Search Engine Advertising - For most businesses, highly targeted search engine ads that link to persuasive website landing pages can rapidly build website traffic that converts into new leads and sales.
4. Social Media Marketing Advertising - Social media offers the unique ability to target your advertising and marketing efforts based on the detailed demographic criteria that social media outlets collect.
5. Content Marketing - Content marketing comes in several forms and can be a key element in attracting interest in your products and services.
6. Email Marketing - When properly utilized, email marketing can be a very low-cost way to promote your business.
7. Reputation Management - Receiving lots of reviews on Google and Social Media doesn't have to be a chore. It's critical to develop a strategy that utilizes a combination of marketing channels and techniques in a cohesive manner, rather than stumbling along with a wasteful, slow, piecemeal approach.
Get Started NOW
To begin growing your business with online marketing, click here to receive the first blog in the series as soon as it's published. Don't have time? Want to see quicker results? Let the experts at PMI help. Whether you're looking for a comprehensive marketing plan or simply a website redesign, we can get you up and running fast. So give us a call today at
484-297-6395
or
contact us online
.
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.