Search Engine Optimization (SEO)
SEO in Greater Berks County, Lehigh Valley, Philadelphia, Delaware, New Jersey Region & Beyond
AN SEO COMPANY WITH OFFICES IN READING, ALLENTOWN AND MALVERN, PA
Advanced SEO Services
For Small & Mid-Sized Business
For Small & Mid-Sized Business
Although we serve customers from the US to Australia, we specialize in helping small and mid-sized businesses in the greater Reading, Berks County, Philadelphia, Lehigh Valley and Lancaster areas achieve stronger search results and more website traffic through search engine optimization, or SEO.
We apply the most advanced On-Page, Off-Page and Local SEO methods and technologies to help you gain new traffic, leads and customers required to grow and thrive in today’s highly competitive and ever more technically-driven landscape. We provide the utmost transparency in all our efforts (no smoke and mirrors here!). Our customers receive a monthly summary of our efforts and progress. We can meet with you regularly via online meetings or at your office for businesses within our core service area.
Get a Free SEO Checkup from PMI
Achieving strong SEO is no small effort. Check out our valuable SEO reports detailing how your website ranks for multiple SEO factors and any technical issues requiring attention. Use these reports as a handy guide for improving your organic search results. Of course we’re available to help with any and all issues affecting your SEO. Regardless, the reports are yours FREE.
Thanks to our advanced technology, your reports will be produced in mere minutes!
Click below for your free reports!
What is SEO?
Need More Website Traffic? Is SEO Your Best Option?
What are the Different Types of SEO?
Search engine optimization is performed using 2 primary methods known as On-Page SEO and Off-Page SEO . In addition, Local SEO is a methodology used to achieve optimal search results within a targeted geographical area surrounding your business, which could be as small as your town or perhaps even as large as your state or region.
Here is a brief rundown of SEO types and the important techniques used within each. Our SEO agency uses all of these techniques and more. When properly executed they can drive significant traffic to your website. All of the SEO types below are also impacted by the rapidly growing impact of "Voice Search". To learn more, read our post: SEO for Voice Search - Will Your Business Get Found?
On-Page SEO
On-page SEO, also known as on-site SEO, is based on many factors related to your website pages, including some that are visible to search engines but fully or partially hidden from viewers. On-Page SEO includes:
- Building your website pages
utilizing both popular and "long-tail" search phrases based on keyword research
- Updating your pages
frequently in order to achieve “freshness”
- Optimizing your keyword density , which measures how frequently your search terms and close variants appear on the page
- Structuring your pages
to properly use titles, subtitles, and paragraphs, and hidden page attributes like the page title, page description, image names and image descriptions
- Configuring each web page address
(URL) to include your main keyword phrase separated by hyphens
- Cross-linking
to your internal pages, and linking out to trusted, authoritative websites for content related to your web page
- Utilizing “Content Marketing”
techniques to achieve high content relevance and content depth for your website pages,
blog posts, videos, infographics, etc. (the average Google page 1 result contains 1890 words according to
a 2016 study).
- Optimizing your site for mobile viewers, who now account for the majority of online searches
At PMI we leverage all of these on-page SEO techniques and more. When doing so we are careful to preserve readability while optimizing your website for search engines.
Here's a quick, non-technical how-to video on some basic ways you can improve your on-page SEO:
Off-Page SEO
- Obtaining quality inbound links from reliable, authoritative websites – which is typically the most productive form of off-site SEO, and may include working with trusted outside bloggers to include relevant links to your website based on the content of their posts
- Adding your website links to trusted directories
- Guest blogging on other websites in return for a link to your website
- Creating press releases with inbound links to your website, and distributing your releases through popular online release services
- Leveraging social media marketing to obtain inbound links or brand mentions from social media
Local SEO
If your goal is to attract business within a limited geographical area surrounding your business location then a technique known as “Local SEO” may be a valuable strategy.
Higher local rankings can be achieved by supplementing your on-page and off-page SEO strategy with these local SEO strategies:
- Obtaining positive online reviews
, local or not, which contain a
keyword
related to your product or service
- Positive online local reviews
within your city because the more local, the better
- Positive Google reviews
because Google is the most popular search engine by far, so Google reviews matter
- Positive Recent reviews
because recency is an important local ranking factor
- Getting responses to reviews, because they indicate a higher level of interest and engagement
To learn more about local SEO, read our post: What Is Local SEO: A Beginner's Guide To Boosting Your Business Online
SCROLL AND CLICK THE GREEN BUTTON BELOW FOR A FREE LOCAL SEO ANALYSIS FOR YOUR BUSINESS
ON-PAGE, OFF-PAGE, LOCAL SEO
We offer On-Page, Off-Page and Local search engine optimization services to organizations in English-speaking countries worldwide.
We primarily work with businesses and non-profits throughout Pennsylvania, especially in Berks County and the greater Reading, Philadelphia, Allentown, Malvern, and Lancaster areas.
Please contact us to learn how we can help you grow, and remember to request your Free SEO Checkup below!
Get a Free SEO Checkup
Click the orange button for a general SEO analysis of your website.
Click the green button to see how your business appears in the directories and social media platforms that boost local search rankings.
Click the blue button for a list of technical SEO issues that may be harming your search rankings.
How We Work
Book a Free SEO Consultation
Tell Us Your Needs
Get a Free Proposal
Our process is simple and hassle-free!
Simply contact us to schedule your free, no-obligation SEO consultation.
We'll meet with you online or at one of our three offices. You'll tell us your goals, we'll ask lots of questions, and then we'll create a free, no-obligation proposal to meet your goals.
It's that simple. Ready to get started?
Request a Free SEO Consultation
GET FOUND. IMPRESS. ENGAGE. CONVERT!
Get Ready To Take Your Business To The Next Level!
Contact us today to learn more about creating a powerful Search Engine Optimization plan for your business or non-profit organization!
SEO
Learn More About Search Engine Optimization
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BERKS COUNTY OFFICE:
60 Commerce Drive
Reading, PA 19610
(484) 297-6395
LEHIGH VALLEY OFFICE:
6081 Hamilton Blvd, Suite 600
Allentown, PA 18106
(484) 838-6648
Power Marketing International, LLC
A Digital Marketing Agency for Advertising, Web Design, and SEO. Our Experts are Dedicated to Growing Your Business!