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Your website is the center of everything you do online. Every ad you run, every social post you publish, every email you send — they all point back to your website. If that website can't convert visitors into leads, the rest of your marketing is working against itself.
At PMI, we build websites that are engineered to perform. Not just designed to impress — though they do that too — but built around a strategy that starts with understanding your market, your competitors, and your customers before a single pixel is placed.
We serve small businesses across Berks County and the Lehigh Valley from our offices in Reading and Allentown, PA. If your business is in either city, see our Reading web design and Allentown web design pages. PMI was founded in 2011 by Alan Robezzoli, who has spent more than 30 years applying integrated marketing-and-systems discipline across three industries — long enough to give you a track record you can actually evaluate.
Your free consultation: one hour with Alan Robezzoli, at our Reading or Allentown office or by Zoom. Before we meet, we research your top three search competitors, and you leave with what we find whether or not you hire us.
Prefer to talk now? Call (484) 297-6395 (Reading) or (484) 838-6648 (Allentown).
Rated 4.9 across dozens of Google reviews
If you’re looking for a professionally done, high quality, informative and effective website, put together by helpful, top-notch designers, you need to contact Power Marketing International, LLC. Once PMI determines your desired objectives, they coach you through a process that combines their proven website format with your concerns, requests, changes, and tweaks, until your website evolves into the finished product that is exactly what you need for success. Can’t recommend them enough.
- Mark Strickland
Most web designers start with a template and work backwards.
We start with four strategic steps that most agencies skip entirely — because they're harder than design, and they require real expertise.
Before we touch your website, we study your top competitors. Which ones rank on page one? Why? What are their weaknesses? What are they saying that your prospects actually respond to? This shapes everything we build.
We identify the search phrases your ideal customers use when they're looking for what you sell. Not generic industry terms — the specific, intent-driven phrases that signal a prospect who is ready to buy. Your website is then architected around these phrases.
We work with you to articulate what makes your business the right choice. This isn't a tagline exercise — it's a deep dive into your competitive advantage, your customer's real concerns, and the specific reasons someone in Wyomissing or Bethlehem should choose you over the alternatives.
Only after the strategy is locked in do we design. The result is a website where every page has a purpose, every headline earns its place, and every call to action is engineered to convert. Before launch, your homepage and service pages go through our Buy or Bounce conversion analysis, which tests each page against the objections real buyers raise.
This matters more than it sounds. Most websites are built by designers who think primarily in visual terms — layout, color, typography, aesthetics.
PMI thinks primarily in terms of outcomes: will a prospect in Wyomissing who lands on this page understand exactly why they should choose this business? Will they find it easy to take the next step? Will the page rank for the search terms they used to find it?
If the answer to any of those questions is no, the design isn't finished.
It also means that when you work with PMI, you're not approving colors and fonts — you're approving a business strategy. The conversations we have before your website launches are conversations about your competitive position, your customers' real concerns, and what it will take to win in your specific market. Everything that follows from those conversations is execution.
What's Included
Two websites can look equally polished and perform nothing alike. The difference is the work most people never see: the research before the design, the words on every page, and the tracking that proves what's working.
Most web design quotes cover the design and leave the rest to you, or bill it as an add-on. Every PMI website includes all of it as standard, at no additional charge.
| What You Get | PMI | Most Competitors |
|---|---|---|
| Professional design A polished, mobile-friendly look. | Included | Included |
| Competitor analysis Who ranks in your market, and why. | Included | Skipped |
| Deep keyword research Your site is built around what buyers search. | Included | Extra fee |
| Messaging & value proposition Why customers should choose you, made clear. | Included | Skipped |
| Professional copywriting Persuasive page content, written for you. | We write it | You supply it |
| On-page SEO Titles, meta, headings and image optimization on every page. | Included | Extra fee |
| Google Analytics 4 setup See who visits, where they come from and what they do. | Included | Extra fee |
| Thank You page on every form So every lead is counted and tracked. | Included | Not included |
| Buy or Bounce conversion analysis Homepage and service pages tested against real buyer objections before launch. | Included | Not offered |
Custom websites from $4,500, with everything above included. Financing available with $1,000 down; hosting is $49 a month and includes tech support.
Also standard on every PMI website: mobile-first design, speed optimization, a blog ready to publish, and contact forms with click-to-call.
Comparing quotes? Ask every designer you're considering which of these are included in their price.
"I wanted to take the time to let you know how pleased our company is with our new website. The web design is fantastic and so easy to navigate. Our company has been receiving numerous compliments on our website from both consumers and current [wholesale] customers. Thanks for your outstanding work!"
~ John Lawrence, MR International Products
We design and build full-featured e-commerce websites for businesses that sell online — including automated gift certificates, abandoned cart recovery, mobile-optimized checkout, and inventory management integrations. If your business sells products online or wants to, ask us about our e-commerce solutions.
PMI client websites are built to produce measurable outcomes — and the clients themselves are the credible witnesses.
Website redesign + SEO
Accounting firm
Page one rankings for target keywords
A website redesign with exceptional on-page SEO. The firm ranks on the first page for its target keywords without ongoing paid advertising, and organic search is now its main source of new business.
"People regularly find my business online based on the search engine results that our new PMI website has delivered." Diane Renninger, Principal, Renninger & Associates
SEO-first website + content
Insurance agency
Weekly high-quality website leads replaced cold calling
An SEO-first website architecture paired with a weekly content program. Today the agency generates almost all of its new business from the website.
"Instead of cold calling, our efforts are now focused on following up on the multiple high-quality website leads we receive weekly." David Ross, President, American Insuring Group, Ltd.
Website redesign
Tour operator
+40% sales vs. the same month last year
A full website redesign wired directly into the client's third-party ticketing and scheduling platform, so the site feeds the booking system that produces revenue.
"Amazing! Our sales are up 40% over the same month last year." Capt. Sonny Compher, Hilton Head Tours
Marketing-driven web design isn't a buzzword we coined for a sales page. It's how PMI's founder has worked since he led the team that designed and built a custom ERP and online garment configurator for one of Pennsylvania's largest dancewear manufacturers — a system that produced a 10% sales lift in its first year and stayed in production for 20 years.
That same configurator lineage, scaled and web-enabled, became the gymnastics industry's first online custom garment configurator at Elite Sportswear, alongside the industry's first multi-currency, multilingual B2B/B2C site. Building websites that produce measurable business outcomes is what we've always done.
The methodology is the same; only the industry has changed. For the full framework, read our complete guide to marketing-driven web design.
Web design strategy varies significantly by industry — the conversion behavior, search terms, and trust signals that work for a trades contractor are completely different from those that work for a healthcare practice or a professional services firm. PMI has built websites across a wide range of industries over the past 15 years, and that experience shapes the strategy behind every new project.
If your industry isn't listed above, ask us. The PMI design process adapts to your specific competitive landscape regardless of category.
Digital marketing that works in Philadelphia doesn't automatically work in Reading.
The competitive landscape is different. The search volume is different. The business culture is different.
The industries that dominate each community are different. PMI has been serving Berks County and Lehigh Valley businesses since 2011 — which means we've accumulated real, market-specific intelligence that a national agency or a remote freelancer simply doesn't have.
When we analyze your competitors for the first time, we're not starting from zero.
We know who the players are in your market. We know which agencies are already competing for the same digital real estate. We know the search behavior patterns that characterize customers in Kutztown versus customers in Macungie.
That local intelligence is built into everything we do.
A free strategy consultation with PMI gives you a first-hand look at that local intelligence in action.
Before our first meeting, we research your specific competitive landscape in Berks County or the Lehigh Valley. We identify who your top three competitors are in search, what they are ranking for, and where the gaps are.
You walk away from that first conversation with genuine, actionable intelligence about your market position — whether or not you become a client.
It's also one of the most underrated differentiators in digital marketing. A strategy built on genuine local market knowledge produces results faster and sustains them longer than a strategy built on generic best practices. That's the PMI difference — and it's one you can verify before you ever spend a dollar.
PMI builds websites for businesses across Berks County and the Lehigh Valley from offices in Reading and Allentown. Each region has distinct market dynamics that shape how a website needs to perform locally — and we tailor every engagement accordingly.
That matters because we know these markets first-hand: what a business in Hamburg is competing against, what the commercial landscape looks like in Easton. That local intelligence shapes the strategy behind every website we build.
From Reading, Wyomissing, and West Reading through Boyertown, Kutztown, Hamburg, and Fleetwood, out to Birdsboro, Douglassville, Sinking Spring, Wernersville, and the rural communities of northern and eastern Berks. Distinct sub-markets, distinct customer behaviors — and websites built around each.
Pennsylvania's fastest-growing region, where Allentown, Bethlehem, and Easton each demand different digital strategies — and where Whitehall, Emmaus, Macungie, Nazareth, and Center Valley each bring their own. We build websites that compete in this dynamic three-city market.
Spread the cost over up to 6 months with financing: $1,000 down, with the balance in equal monthly installments. Your $4,500 website includes 11 pages: Homepage, About, a Service page, Contact, Booking or Scheduler, Testimonials or Case Studies, FAQ, Blog or Resources, Privacy Policy, Terms of Service, and a Thank You page.
Everything in our comparison above is included in this price.
The price rises only if you add pages or custom work like photography or special integrations.
Each added service page is $500, and each added city or town page is $250 to $300.
Hosting after launch is $49 a month: high-speed, business-class hosting on worldwide AWS servers, tech support included, charged monthly to your credit card.
We'll walk you through your options in your free consultation.
A custom small business website in Pennsylvania typically runs between $4,500 and $8,000 for a standard build, with complex projects starting at $15,000 or more depending on scope, integration requirements, and the depth of strategy work.
Template-based sites cost less up front but rarely produce business results because they're designed for visual appeal rather than for ranking, converting, or integrating with the rest of your marketing. Strategy-led custom sites consistently outperform templates — and they're the ones that actually pay for themselves.
Your specific cost depends on what your business needs, which we work out during the free consultation.
For most small business websites, the timeline runs six to eight weeks from kickoff to launch.
The first two weeks are research and strategy — competitor analysis, keyword research, sitemap, content planning. The next three to four weeks cover design, copywriting, and development. The final week or two are testing, revisions, and launch prep.
Complex builds with custom integrations, e-commerce, or specialized functionality typically extend to twelve to fifteen weeks. We give you a specific timeline tied to your project after the discovery conversation, and we hit it.
A template website is built from a pre-made design that thousands of other businesses also use. You change the colors, add your logo, drop in your photos. It's fast and inexpensive, but you end up looking like every other business that picked the same template.
A custom website is designed around your specific market position, your target customer, and your competitive landscape. The structure, the copy, and the conversion path are built for your business — not for a generic template-of-the-month.
The performance difference shows up in lead volume.
Every PMI website includes competitor analysis, deep keyword research, messaging and value proposition work, professional copywriting, on-page SEO, Google Analytics 4 setup, a Thank You page on every form for lead tracking, and a Buy or Bounce conversion analysis of your homepage and service pages. Many web designers skip these or bill them as extras. With PMI, they are standard at no additional charge.
After thirty years of web development across multiple platforms, we settled on Duda because it produces the cleanest combination of design control, page speed, ease of editing, and security for small business websites.
WordPress requires constant plugin maintenance, security patching, and hosting management — costs that get passed back to clients. Duda is fully managed, faster out of the box, and easier for our clients to update themselves once we hand it over.
We've evaluated the tradeoff every year and Duda still wins for the businesses we serve.
Yes. We build the new site on a staging environment that only you and our team can see, while your current website stays live and serving customers throughout the build.
The switchover from old to new happens on a single day at a time we coordinate with you — usually outside business hours — and your domain, email, and search rankings transfer cleanly. There is no downtime visible to your customers and no break in your search engine presence.
You see the new site, approve it, and we go live.
Yes. You own the website outright.
The domain stays in your name. The content is yours. The Duda account is yours.
If you ever choose to work with a different agency, you take everything with you — there is no lock-in, no hostage situation, no scenario where you have to start over.
We've seen too many small business owners trapped by agencies that built sites on proprietary platforms or held domains hostage. We don't operate that way and never have.
Whether you need a full redesign or a brand-new website built from scratch, the conversation starts the same way — a free, no-obligation consultation. We'll look at your current site, your competitors, and your goals, and give you an honest assessment of what it would take to get where you want to go.
Mon - Fri: 8:30 am - 5:00 pm
Sat - Sun: closed
Mon - Fri: 8:30 am - 5:00 pm
Sat - Sun: closed
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