Digital Marketing

We Serve the Greater Berks County, Lehigh Valley, Philadelphia, Delaware, New Jersey Region & Beyond
WITH OFFICES IN READING, ALLENTOWN & MALVERN, PA

Complete Online Marketing Services

We specialize in managing online marketing programs for small and mid-sized businesses that lack the manpower or knowledge to properly develop, execute, and manage sophisticated digital marketing campaigns in-house. 


At PMI we solve that problem by providing expert strategy services and by leveraging leading-edge digital technologies to efficiently deliver new leads and sales. You receive big agency results at a fraction of the cost.

Here's How We Create Your Marketing Strategy!

Better Marketing Strategy, Better Results!

If You Want Results Then You Need a Comprehensive Online Strategy. 


Contact us today for a free consultation!

GET A FREE CONSULTATION

Key Elements of a Powerful Digital Marketing Strategy

Website Design or Redesign

Your website should be the central hub that connects, unifies and amplifies all your online marketing and advertising activities. Most of your online campaigns will link to landing pages on your website. 

Therefore, your website must clearly, persuasively and attractively communicate your value propositions and contain motivating calls to action. It must be easy and pleasant to use across all devices, including mobile phones, tablets, laptops and desktop computers. 

Your website can be designed to feature landing pages developed to work in perfect harmony with your online ads, resulting in clear and consistent messaging that is far more likely to acquire leads and drive new sales. Click below to learn more ...
WEB DESIGN - LEARN MORE
Contact us to design a great website backed by a sound Internet Marketing Strategy. Serving the greater Reading, Berks County, Philadelphia, King of Prussia, Lehigh Valley, PA areas and beyond.
“Amazing! Our sales are up 40% over the same month last year! Keep up the good work!"
~ Capt. Sonny Compher, Hilton Head Tours

Search Engine Optimization (SEO)

Search Engine Optimization is the art and science of designing your website content and acquiring inbound links in such a way as to rank high in search engine inquiries, separately from any search engine ads you may be running. 

This is known as achieving “natural” or “organic” search engine rankings. Approximately 80% of all search engine traffic is organic, i.e., driven by SEO.

Strong SEO is a cornerstone of a successful long-term online strategy. When combined with a great website and supplemented with targeted online advertising the increased traffic and resulting sales impact can be truly amazing!
SEO - LEARN MORE
Search Engine Optimization Services for Reading PA, Berks County, Philadelphia, King of Prussia, Lehigh Valley, PA and beyond.
“People regularly find my business online based on the search engine results that our new PMI website has delivered."
~ Diane Renninger, Principal, Renninger & Associates

Search Engine Advertising

For most businesses, highly targeted search engine ads that link to persuasive website landing pages can rapidly build website traffic that converts into new leads and sales. 


When combined with rigorous attention to the analytics associated with your search engine advertising, we can determine which ads are working best in terms of converting visitors into leads and buyers, and then continuously hone your ads over time, resulting in an ever-increasing stream of new leads, new sales, and improved ROI for your marketing dollar.


Search Engine Advertising is among the fastest and most scalable ways to grow your business. You may also be interested in our Social Media Marketing & Advertising options below.


Contact us to learn more.

CONTACT US
Search Engine Marketing and Digital Advertising Services for Reading, Berks County, Lehigh Valley, Philadelphia, King of Prussia PA, and beyond.
“I've used multiple marketing firms in the past, and I say without hesitation that Al and his team have brought the deepest understanding, the best communication, and greatest value to my business of any marketing firm I've worked with to-date! Thanks guys!"
~ Kordel Eberly, President, Eberly Systems LLC

Social Media Marketing & Advertising

Social media offers the unique ability to target your advertising and marketing efforts based on the detailed demographic criteria that social media outlets collect.  


For example , Facebook collects information on age, gender, and the interests that followers willingly provide, as well as information based on their searching and posting patterns. LinkedIn collects a wealth of job-related information, including current position, employer, geographic location, and more. 


With both Facebook and LinkedIn, ads can be targeted

so they appear only to people who fit your desired demographic and geographic criteria, thereby greatly eliminating irrelevant clicks and associated advertising costs. 


This same principle applies to other forms of social media. Ask us which forms of social media can best be utilized to grow your business.


For more information, see our blog post: The Secret to Social Media Marketing Success .


SOCIAL MEDIA MARKETING - LEARN MORE
“PMI's Social Media Advertising on LInkedIn has attracted highly targeted, relevant leads right down to the companies and positions within those companies we are seeking as viewers." 
~ Tom Penrice, Pennside Partners, Ltd.

Content Marketing

Content marketing comes in several forms and can be a key element in attracting interest in your products and services. 

Effective content, whether in the form of blog posts, downloadable reports and white papers, videos or other digital forms, can act as a powerful differentiator to build trust and respect for your expertise, thereby opening the door to new inquiries and sales. This is especially true for high-priced or potentially high-risk products and services.

PMI can develop quality content for your business on a regular schedule and post and connect it to an online marketing ecosystem that cross-links your website, social media, and other digital assets. Our integrated approach repurposes your content across multiple channels, thereby amplifying its impact.

Contact us to learn how easy it can be to generate original content expertly targeted to your industry. We'll research and create the content for you and work with you through editing and final approval, and then post it to your blog and other digital assets. It's a turnkey approach that frees your time to tend to running your business while we focus on executing your marketing strategy!

New to content marketing? Focusing on video marketing is one of the most effective things you can do. Consider building your strategy around our 10 Steps to Better Content Marketing. Also see our post for practical tips for generating content: 5 Steps to a Successful Content Marketing Plan. Finally, here are 3 Steps to Wow Customers with Content Marketing and Content Marketing on a Shoestring Budget.
Affordable Blogging and Content Marketing Services for Reading, PA, in Berks County, Philadelphia, King of Prussia, Lehigh Valley, PA and beyond.
“PMI's Content Marketing Services build trust and credibility by proving our expertise to our online viewers"
~ David Ross, President, American Insuring Group, Ltd.
CONTACT US

Email Marketing

When properly utilized, email marketing can be a very low-cost way to promote your business. 

For restaurants and entertainment-oriented businesses, and for businesses that sell through an online store, email marketing can be a great way to inform your customers and leads of new offers and promotions, and to connect them immediately to those offers via targeted landing pages. 

For B2B businesses and organizations with longer sales cycles, email marketing can be used to leverage your Content Marketing efforts and to build trust by notifying your leads and customers of your latest blog posts, downloadable reports, special offers and other valuable content.
EMAIL MARKETING - LEARN MORE
Email Marketing Services for Reading- Berks County, Philadelphia, King of Prussia, Lehigh Valley, PA and beyond.
“The email marketing campaign that Power Marketing International manages for us has delivered reliable online sales year after year."
~ Jim Davie, Principal, GKD Gymnastics & Dance, Australia

Reputation Management

Receiving lots of reviews on Google and Social Media doesn't have to be a chore. 

Learn how our reputation management system not only helps you review more reviews, but also helps you deal with the occasional poor review. In addition, our software can automatically display customer reviews on your website. Click below to learn more.
REPUTATION MANAGEMENT - LEARN MORE
Our Reputation Management Services can Help Your Business Obtain Positive Online Reviews

How We Work

Schedule a Free Consultation

Tell Us Your Goals

Get a Free Proposal

Our process is simple and hassle-free. 
Simply contact us to schedule your free, no-obligation consultation.
 
We'll meet with you online or at one of our three offices. You'll tell us your goals, we'll ask lots of questions, and then we'll create a free, no-obligation proposal to meet your goals. 

It's that easy. Ready to get started?
TAKE ACTION NOW

Web Design & Internet Marketing Packages

We Suggest 3 Plans to Meet Your Needs & Budget

We recommend that you consider one of the three website design and marketing plans below. They are designed to help you achieve a meaningful set of objectives based on your budget and goals.  Plans progress in impact from left to right. Pricing is based on the scope of your website and the depth of your online marketing objectives. 


All plans can be customized to meet your unique needs. Contact us to learn more.


If your budget is limited, you can begin with the Web Pro package, and then implement the Online Marketer  plan at a later time, and then eventually implement the Social Media Master plan as phase 3 of your online marketing strategy.

Web Pro

This package is perfect for a business whose primary goal is to upgrade their website in order to build credibility, and to impress their viewers while laying a solid SEO foundation to help them get found via search engines.
FEATURES
Website Foundation:
   Keyword research
   Competitor website research
   Branding & messaging
   Website strategy

Website Build:
   Thorough on-page SEO
   Exquisite graphics & images
   Fully in line with your branding
   Persuasive messaging
   Image & background layering
   Motion effects to engage viewers
CONTACT US

Online Marketer

If you are looking to actively market your business online, then this plan is a great place to start. It includes everything in Web Pro, plus the highlighted items below.
FEATURES
Website Foundation:
   Keyword research
   Competitor website research
   Branding & messaging
   Website strategy

Website Build:
   Thorough on-page SEO
   Exquisite graphics & images
   Fully in line with branding
   Persuasive messaging
   Image & background layering
   Motion effects to engage viewers
SEO Boost:
   Monthly SEO improvements

Online Advertising:
   Online ad campaigns
   Monthly ad monitoring & edits
   
Email Marketing:
  Create email marketing system
  Design & release email blasts
CONTACT US
new_icons

Social Media Master

This is the plan for businesses who not only want to actively market themselves through advertising and SEO, but also want to unleash the power of Social Media to grow their business while using their time efficiently.
FEATURES
Website Foundation:
   Keyword research
   Competitor website research
   Branding & messaging
   Website strategy

Website Build:
   Thorough on-page SEO
   Exquisite graphics & images
   Fully in line with branding
   Persuasive messaging
   Image & background layering
   Motion effects to engage viewers
SEO Boost:
   Monthly SEO improvements

Online Advertising:
   Online ad campaigns
   Monthly ad monitoring & edits
   
Email Marketing:
   Create email marketing system
   Design & release email blasts

Social Media Marketing System:

   Social media dashboard

   Local SEO dashboard

   Automated requests for reviews

   Built-in blog

   Blog writing assistance

   Online press release distribution


CONTACT US

Need a Custom Marketing Plan?

CONTACT US
5-Star Customer Reviews for Power Marketing International, LLC

Ready to Get Your Business on the Fast Track?
Contact Us for a Free Consultation!

Request a Free Internet Marketing Consultation

Contact PMI for a free Internet Marketing and Website Design Proposal
GET FOUND. IMPRESS. ENGAGE. CONVERT.

Take Your Business To The Next Level!

Contact us today to learn more about creating a powerful Internet Marketing plan for your business or non-profit organization! 

Internet Marketing

Learn More About Digital Marketing

Contact our digital marketing & advertising team with offices in Reading, Allentown, and Malvern.

Advertising vs Marketing: Understanding the Key Differences

By Alan Robezzoli • March 30, 2024
Advertising and marketing share similar objectives, but they’re deployed differently by brands — and serve different purposes.
Contact our Reading, Allentown, or Malvern office to create a great marketing and advertising plan.

4 Creative Advertising Ideas to Boost Your Marketing Strategy

By Alan Robezzoli • March 22, 2024
Struggling to get results from your marketing strategy? Take a look at incorporating our creative advertising ideas into your brand's next campaign!
Learn about the differences between branding & marketing, and how to make them work together!

Branding vs Marketing: Understanding the Key Differences

By Alan Robezzoli • November 28, 2023
Learn About Branding vs Marketing, Including the Differences Between the Two, and How They Interact.
Learn how to use Calls to Action in Digital Marketing

What is a CTA? A Guide to Call-to-Action in Marketing

By Alan Robezzoli • November 4, 2023
Explore the Different Types of CTAs, Their Importance in Boosting Conversion Rates, and How to Create Compelling CTAs. Let’s Learn!
Follow These 5 Tips to Increase Sales With Brand Loyalty

5 Tips to Increase Sales With Brand Loyalty

By Alan Robezzoli • June 27, 2023
Customer Loyalty is loyalty to a product (based on pricing, customer service, etc.). The key to growing your business is brand loyalty (based on feelings).
Avoid These Mistakes That Could Be Derailing Your Facebook Ads

5 Mistakes That Could Be Derailing Your Facebook Ads

By Alan Robezzoli • June 12, 2023
If You Aren’t Seeing the Results You Want with Facebook Ads, You May be Making One (or More) of Yhese 5 Common Mistakes.
Show More