WEB DESIGN — EASTON, PA

Easton Web Design Built for a Revived Downtown and the Businesses Around It

PMI designs and builds custom websites for Easton businesses from our Lehigh Valley office. We handle the research, the writing and the tracking setup as well as the design, so your site turns Easton searches into calls, bookings and visits.


Downtown Easton has changed a lot in the last decade, with new restaurants, shops and the public market drawing people back to Centre Square. Customers who spend time there notice when a business has put care into how it presents itself, online as much as on the street. Whether you are downtown, on College Hill, along the Route 22 and Route 248 corridors or in Forks or Palmer Township, we build your site to that standard.

Get a Free Easton Web Design Consultation

Your free consultation: one hour with Alan Robezzoli, at our Lehigh Valley office or by Zoom. Before we meet, we research the top three competitors you face in Easton search, and you leave with what we find whether or not you hire us.


Prefer to talk now? Call (484) 838-6648.

Rated 4.9 across dozens of Google reviews


"PMI did an amazing job rebuilding our website. Alan was attentive and took time to really learn what we do at Comforting Home Care by Phoebe and was able to convey that on our website. Thank you, Alan and your team for going above and beyond and for making the process seamless!"


- Tammie Worley, Comforting Home Care by Phoebe, Allentown

See client results
PMI web design strategy session with an Easton small business owner — competitor research and planning for a digitally savvy market

WHY EASTON WEB DESIGN IS DIFFERENT

Why Easton Demands a Higher Standard

Easton customers have watched their downtown get better, and many of them judge a business's website by the same standard they use for the shops and restaurants they visit. A generic, dated site makes a business look like it has not kept up.


Meeting that standard is not about flashy design. It means a clear statement of what you do and who it is for, real photos of your business, information that is easy to find on a phone, and a layout that respects the visitor's time.


Every Easton site we build starts from those basics, before any design choices are made.

THE PMI PROCESS — EASTON SPECIFIC

How PMI Builds Your Easton Website

Every PMI website is built in the same four steps. Here is how each step works for an Easton business.

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Easton Competitor Research

We map the Easton competitors your customers compare you with, see where they rank and what they say, and find the gaps you can use.

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Easton Keyword Research

We identify the specific search behavior that produces conversions for Easton businesses — separating the broader Lehigh Valley search volume from the Easton-specific intent that signals a customer ready to walk through the door or pick up the phone.

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Messaging Calibrated for the Easton Customer

We write the reasons a customer should choose you in clear, specific language.

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Design, Build & Launch

Only after the strategy is set do we design. You get an Easton website that looks as considered as a good storefront, is built around the searches that matter and makes it easy to call or visit. Before launch, your homepage and service pages go through our Buy or Bounce conversion analysis: we read each page the way five different kinds of buyers would, then fix whatever would stop them from calling.

WHY THE CHEAPEST QUOTE COSTS MORE

You Get What You Pay For

A cheap website that nobody in Easton can find on Google isn't a bargain. Low quotes stay low by leaving out research, copywriting, SEO and tracking, the work that turns a website into leads.


Every PMI Easton website is built on a solid search engine foundation from the ground up. Copywriting and SEO setup alone can add as much as $3,100 to another agency's 5-page quote. With PMI, they're included.

What's Included

What's Included in Every PMI Easton Website

A decade of downtown revival has taught Easton customers to expect a business to look intentional online as well as on the street. Most web design quotes cover the design and leave the rest to you: the research before the design, the words on every page, and the tracking that shows what's working. Meeting Easton's standard starts before the first page is designed.

Every PMI Easton website includes all of it as standard, at no additional charge.

What you get with a PMI website compared with a typical web design quote
What You Get PMI Typical Quote
Professional design A polished, mobile-friendly look. Included Included
Competitor analysis Who ranks in your market, and why. Included Often skipped
Deep keyword research Your site is built around what buyers search. Included Often an extra fee
Messaging & value proposition Why customers should choose you, made clear. Included Often skipped
Professional copywriting Persuasive page content, written for you. We write it Up to $400 a page
On-page SEO Titles, meta, headings and image optimization on every page. Included Often an extra fee
Google Analytics 4 setup See who visits, where they come from and what they do. Included Often an extra fee
Thank You page on every form So every lead is counted and tracked. Included Often missing
Buy or Bounce conversion analysis Homepage and service pages read through five buyer types and fixed before launch. Included Rarely offered

Add It Up: What "Included" Saves You

Many local agencies charge extra for these. At PMI, they're part of the price.

Charged separately elsewhere 5-page site 10-page site
Copywriting, at up to $400 a page $2,000 $4,000
One-time SEO setup fee $1,000 $1,000
Blog setup $100 $100
Added cost elsewhere Up to $3,100 Up to $5,100
With PMI Included Included

Figures are published prices from Berks, Lehigh Valley and Lancaster County web design agencies, checked November 2026.

Custom websites from $3,400 for 11 pages, with everything above included. Financing available with $1,000 down; hosting is $49 a month and includes tech support.

Also standard on every PMI Easton website: mobile-first design, speed optimization, design that matches the downtown standard, a blog ready to publish, and contact forms with click-to-call.

Comparing quotes? Bring them to your free consultation and we'll go through this list with you, line by line. Once copywriting, SEO setup and tracking are added in, PMI's all-inclusive process can save you thousands.

Get a Free Easton Web Design Consultation

COMMUNITIES NEAR EASTON

Web Design Across the Easton Sub-Market

Our Lehigh Valley office works with businesses in Easton and across Northampton County. If your customers come from more than one of these places, we can build a page on your website for each one, so you show up when people search there.


Next to Easton: Wilson Borough · West Easton · Palmer Township · Forks Township · Williams Township — A short drive away: Bethlehem · Nazareth · Tatamy · Stockertown

View Lehigh Valley Web Design

View Our Web Design Gallery!

A sample website from PMI's gallery of websites designed and developed by PMI.

"I wanted to take the time to let you know how pleased our company is with our new website. The web design is fantastic and so easy to navigate. Our company has been receiving numerous compliments on our website from both consumers and current [wholesale] customers. Thanks for your outstanding work!"


~ John Lawrence, MR International Products 

View Our Web Design Gallery


Client Results

Results for PMI Website Clients

PMI serves Easton from our Lehigh Valley office, and our website clients include Xperia Solutions in Emmaus, Comforting Home Care by Phoebe in Allentown and Eco Tree in Bethlehem. The three detailed results below show what the same process did for other PMI website clients.

Website redesign + on-page SEO

Renninger & Associates

Accounting firm

Page one on Google for "CPA firm Shillington PA", "tax preparation Shillington PA" and "bookkeeping Shillington PA"

A website redesign with on-page SEO. The firm ranks on the first page for its target keywords without ongoing paid advertising, and organic search is now its main source of new business.

"People regularly find my business online based on the search engine results that our new PMI website has delivered." Diane Renninger, Principal, Renninger & Associates

Website redesign + SEO strategy

American Insuring Group

Insurance agency

80% of new business now comes from the website, according to American Insuring Group

A complete website redesign with an SEO-first architecture, paired with a weekly content program. Cold calling has given way to following up on the high-quality leads the site brings in every week.

See the site: aigltd.com

"Our professional website you designed is regularly bringing in new sales leads. It was a monumental task of completely redesigning our website and formulating a strategy of search engine optimization and you proved we made the right choice!" David Ross, President, American Insuring Group

New website

Red Patch Roofing

Roofing contractor

Page 1 on Google for "roof replacement West Reading" within weeks of the July 15, 2026 launch

A new PMI website built around the roofing services Red Patch sells. The page 1 ranking for "roof replacement West Reading" came within weeks of the site going live.

See the site: redpatchroofing.com

See more client results

Custom Websites From $3,400

Spread the cost over up to 6 months with financing: $1,000 down, with the balance in equal monthly installments. Your $3,400 website includes 11 pages: Homepage, About, a Service page, Contact, Booking or Scheduler, Testimonials or Case Studies, FAQ, Blog or Resources, Privacy Policy, Terms of Service, and a Thank You page.


Everything in our comparison above is included in this price.

Copywriting and SEO setup alone can add as much as $3,100 to another agency's 5-page quote. Here, they're included.


The price rises only if you add pages or custom work like photography or special integrations. Each added service page is $500, and each added city or town page is $250 to $300.


Many Easton businesses serve the towns around them too. If you also want to be found in Forks Township, Palmer Township or Wilson Borough, you can add a page for each one and pay only for the areas you want to win.


Hosting after launch is $49 a month: high-speed, business-class hosting on worldwide AWS servers, tech support included, charged monthly to your credit card.


We'll walk you through your options in your free consultation.

Ask About Financing

Ready for a website that wins Easton customers?

Get a Free Web Design Consultation

Frequently Asked Questions

How much does a custom website cost?

PMI custom websites start at $3,400 for an 11-page site with everything in our comparison table included. Most small business builds land between $3,400 and $8,000 once extra service or town pages are added; complex projects with custom integrations, e-commerce, or specialized functionality start around $8,000.


Financing is $1,000 down with the balance over up to six months. Your exact price comes out of a free consultation.

How long does it take to build a website?

Most small business websites take six to eight weeks from kickoff to launch: about two weeks of competitor and keyword research, three to four weeks of design, copywriting, and development, then a week or two of testing and revisions. Builds with e-commerce or custom integrations typically run twelve to fifteen weeks. You get a specific timeline in your free consultation.

Will I own my website once it is complete?

Yes. Your domain, your content, your images and your Google accounts are yours.


If you ever move to another agency, we hand all of it over, and the site itself can be transferred to another Duda account. There is no lock-in. We have seen too many business owners trapped by agencies that held their sites or domains, and we don't operate that way.

Let's Talk About Your Easton Website

A free Easton web design consultation covers who ranks ahead of you in Easton search and why, an honest look at your current site, and what a new site would include and cost. No obligation.