Web Design Tip #5 of 7: Properly Format Your Landing Pages
Alan Robezzoli • November 11, 2011
This is post #5 in our 7-part web design series for our clients in Reading PA, Lancaster, Philadelphia, Allentown, Harrisburg and beyond. To see all 7 tips please download our free web design report offered at the end of this post.
What is a Landing Page?
Landing pages are special pages on your website designed to convert a prospect into a lead, or a lead into a customer. Due to their specialized purpose they require some unique but simple web design considerations in order to really pay off. Landing pages are often accessed directly from outside links from a variety of marketing sources including pay-per-click ads on search engines and in social media, and links appearing in magazine ads, on billboards, and in other printed media.
The Sales Funnel
In this process a prospect may realize their need for your products or services and consider them as a possible option, and be converted into a lead by providing an email address or other contact information in exchange for a special report, a coupon or discount, or some other item of value. The contact info is then used in later follow up efforts.
In the conversion stage, a lead may be converted into a customer as the result of signing up for a free trial or actually making an initial purchase.
A customer may then be retained as a repeat customer through special offers sent by email or accessed through social media such as Fan pages. The highest payoff comes when the customer continually refers your business to others (a raving fan).
At each stage in the sales funnel the client becomes more valuable and more engaged.
Some Useful Web Design Landing Page Guidelines and Statistics
But Wait, There’s More!
Watch for 2 more posts in this 7-part web design series. Can’t wait for the rest? You can download our white paper on which this series is based by clicking here.
Need Help with Your Website Design?
If you need help with your next website design project then please contact us online
or call us at 484-297-6395
. We can help with everything from keyword strategies and content planning to graphic design, blogging, calls to action, lead generation, and ways to differentiate yourself from your online competitors. We can also educate and coach your internal team to achieve greater success with your next web design project.
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.