How to Use Video Marketing to Generate Leads, Increase Conversions, and More
Alan Robezzoli • November 23, 2021
People love watching videos. It’s a fact! And smart digital marketers are taking advantage of this fact.
According to Statista, there were 239 million digital video viewers in 2020, and that number is projected to reach more than 3 billion by 2023. Pew Research
reports that 81% of U.S. adults have said they have used YouTube – the most popular video-sharing website. 54% of U.S. adults say they use YouTube daily, making it the second most widely used social media platform (just behind Facebook).
Okay… so people love watching videos, but you may be wondering, “Can video marketing really improve my company’s bottom line?”
According to Oberlo
…
- 87% of marketing professionals use videos as a marketing tool.
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
- Video marketers get 66% more qualified leads per year.
- Eight out of ten people say they have purchased software or an app after watching the brand’s video.
- According to Campaign Monitor, “Video can increase [email] open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.”
So, yeah, we’d say that video marketing can help improve your company’s bottom line.
What is Video Marketing?
Video marketing uses videos to market or promote your product, service, or brand and increase engagement. You can post your marketing videos on your website, landing pages, blog, social media channels, email marketing campaigns, etc.
There are several types of marketing videos, including the following:
However, as with any marketing, video marketing must be done correctly to see a good return on investment. Here are three tips to help you create effective marketing videos.
There are several types of marketing videos, including the following:
- Demo Videos
- How-To Videos
- Event Videos
- Interviews
- Testimonials
- Generates leads
- Increases conversations
- Increases your website’s search rankings
- Increases your marketing email open and click-through rates
- Helps tell your business’s story
- Improves understanding of your product, service, or brand
- Allows you to be on the second largest search engine – YouTube
However, as with any marketing, video marketing must be done correctly to see a good return on investment. Here are three tips to help you create effective marketing videos.
A Video Marketing Strategy
If you want to see results, you need to have a plan. You need to…
- Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else entirely?
- Find your target audience – You need to determine who your target audience is and where you can reach them.
- Determine your CTA - Just about any type of online marketing needs to have a call to action to be effective, whether it’s email marketing, social media marketing, or video marketing. A call to action should align with your goals and tell the viewer what you want them to do next. A call to action could be “Download,” “Subscribe,” “Buy Now,” “Share with a Friend,” etc.
Optimize Your Videos for Search Engines
If you want your marketing video to be effective, you need to get it in front of viewers, and a big part of that is SEO (
search engine optimization
). Here are some tips to optimize your videos for search engines:
- Choose the right video hosting platform
- Include a keyword-rich transcript
- Use an engaging thumbnail
- Create an engaging title and description
- Add relevant tags
Make Your Videos Mobile Friendly
More than half of all videos are viewed on a mobile device. Here are a few tips to optimize your videos for mobile devices:
- Ensure the video player is responsive – that the size of the video adjusts to fit the size of the screen.
- Ensure fast loading times
- Include readable captions
- Keep it short - The best video length varies depending on where you are sharing it, but for mobile users, shorter than two minutes is a good rule of thumb.
Better Marketing Strategies, Better Marketing Results!
If you want to see really impressive results, you need a comprehensive online marketing strategy. Should that strategy include video marketing? Probably. As specialists in online marketing for small and mid-sized businesses, PMI can help you develop a customized online strategy to help you get the results you’re looking for.
→Give us a call today at 484-297-6395 or contact us online .
→Give us a call today at 484-297-6395 or contact us online .
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