Mobile Website Design: See the Difference for Yourself

Alan Robezzoli • August 6, 2013
Smartphone showing a mobile-optimized ecommerce product page with a swimsuit and a clear buy button

You know your business needs and deserves a mobile-optimized website, right? Given the ever-increasing pace of website traffic from smartphones and other mobile devices, it’s only a matter of time before your non-mobile site will share all too many characteristics with the dinosaurs of ages past: outdated, cumbersome, and extinct!

Test Your Website for Mobile Viewing

To prove the point, we invite you to test your patience with any website that is not yet optimized for mobile (perhaps your own?). Here’s what you’ll encounter:

Look in the Mirror

Now ask yourself: if you were your customer, would you put up with this if the next competitor offered a mobile-friendly experience? Is your mobile website design sending the right message to your potential customers? Can you afford that?

Here’s Proof

Here’s proof of the difference a properly designed mobile website can make. Take a look at the before and after mobile views of the website below.

Before and after smartphones comparing a desktop website squeezed onto mobile with a mobile-optimized design

In 2012, we designed both the original website and the mobile version. The “before” view shows the “desktop” website essentially as it would appear on a mobile device, with everything crammed onto that little smartphone screen. Although it looks nice at first glance, when you try to use it on a mobile device as shown on the left, the experience would be frustrating because the version on the left is not optimized for mobile viewing.

Compare this to the mobile website design on the right:

Need Help Making Your Website Mobile Friendly?

If your mobile website experience currently projects an image that is frighteningly similar to the dinosaur, then contact us today to discuss a mobile web design upgrade. It costs less than you think, and your customers will thank you!

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