Create a Great Mobile Marketing Campaign

One of the common tenants of advertising and marketing is to be where your potential customers are, and today, many more of them are searching on their mobile devices than ever before. According to Statista, as of August 2017, there are over 3.5 billion unique mobile Internet users, and they’re using those devices to research before making a purchase offline. In fact, Forrester reports that mobile-influenced offline spending is already over $1 trillion, and experts are predicting that mobile advertising will represent 72% of all U.S. digital ad spending by 2019. If you aren’t reaching out to your audience on mobile devices and providing an exceptional mobile experience, you’re missing out on a huge piece of the pie.

Just because certain text and keywords have worked on desktop advertising, doesn’t mean they will work with mobile advertising. People’s needs and uses are often unique to specific devices. This means that you should measure the results of your desktop and mobile ads separately to help determine what is working best for each device. It also means you need to understand your audience’s habits and behaviors when they’re using their mobile devices and use that information to create a mobile advertising strategy. So if you want to increase your conversion rate, create mobile-only ads that drive mobile users to mobile-only landing pages. Here are two tactics.

78% of consumers say they would be receptive to mobile ads that relate to their interests. Today’s consumers expect advertisements that are customized and personalized to them, and today’s technology makes that possible. Location-based advertising is one way to tailor your ads. Here are three (and there are many more) benefits of location-based advertising: · Allows smaller businesses to compete with larger brands · Allows you to deepen your relationship with customers who feel like you truly know them · Allows you to measure offline activity It’s always important to understand WHO your target audience is, and this is especially true with location-based advertising. So make sure that you know who your target audience is and that you understand them – their needs, their behaviors, etc. Only then can you create ads that are relevant and timely to them Location-based advertising should be a part of an overall marketing plan, not an isolated tactic. Know what your next step will be when that consumer leaves the area of your location-based campaign. Know how you will continue to nurture that relationship.

An SMS (Short Message Service) campaign is similar to an email campaign, but instead of sending a message via email, you’re sending it via text. Done correctly, SMS campaigns can be very effective. Some of the benefits of this type of campaign include the following: · They’re instant · They go directly to the consumer · More than 95% of SMS received are opened and read (many times the open rate of emails!) Email and SMS share many of the same dangers. Both can come across as being spammy, so just like email marking it’s essential that you get permission from recipients before you begin sending them texts. And if you don’t want them to opt out of your texts, create unique messages that offer real value and keep them engaged. If you don’t already have a mobile marketing strategy in place, it isn’t too late to capture a piece of that $1 trillion mobile-influenced offline spending. First, identify and understand who your target market is, determine your goals, create mobile ads tailored to them, and then measure the results and adjust as needed.

Do you like the idea of implementing mobile marketing, but don’t have the time to do it right? We’re here to assist with all your online marketing needs. We have the experience and the technology to do it right, and at a reasonable cost. The initial consultation is free, and there’s no obligation. So call PMI today at (484) 297-6395 or contact us online .