Content Marketing: 5 Ways to Write Posts People Want to Read
Alan Robezzoli • June 24, 2013
When it comes to blogging as a form of content marketing, creating interesting content that your customers want to read can be a difficult task for a busy entrepreneur.
However, taking the time to create something new on a regular basis allows you to connect with your clients in a friendly, non-salesy way. Done well, it creates respect for your expertise, builds trust, and an appreciation for your helpful advice offered free of charge.
There are many ways to share great content with your audience without sacrificing potential business by “giving away the farm”. Here are 5 easy ways to get started:
Steady as You Go!
A steady stream of new and relevant content will encourage your blog readers to actively follow you. They’ll appreciate the fact that you are spending time to keep them informed, they’ll get to you know you better, and come to view you as an expert.
For best results, keep your posts flowing at a predictable pace, preferably weekly or even twice a week. People like the fact that they can check back often and find something new.
We Can Help You Develop Better Content
If you’re interested in content marketing, but would like help developing a smart strategy, or if you need support in creating fresh content on a regular basis, please contact us
.
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.