Web Design for the Touring Industry

Alan Robezzoli • May 31, 2013

We are pleased to announce web design and online marketing services catering to the unique needs of the touring industry. Touring industry websites may include an online ticketing function, and are keyword optimized to achieve maximum search engine traffic for touring company operators.

Tour company website shown on a desktop monitor and a phone, an example of web design for the touring industry

Unique Web Design Challenges

Touring companies face some unique challenges. Their customers are often new to the area, have little time to spare, and frequently use search engines to find, research, and book tours. Our touring websites are designed to include an interface that provides instant online ticketing and reservations in real time, so customers can instantly book their tours without the need for time-consuming phone calls or a trip to the touring company to purchase their tickets.

Touring websites designed by PMI feature compelling graphics designed to impress customers and to entice them to spend additional time on the website, time that often leads to ticket purchases. Website pages typically include one or more calls to action to book a tour immediately to ensure availability.

A Hilton Head Island Touring Company Website Design Example

We recently completed a touring website for Sonny C Charters, a dolphin and nature touring company based in Hilton Head Island, SC.  According to company president Sonny Compher, PMI exceeded his expectations:

“My website was 10 years old and in need of an upgrade. PMI was recommended to me by the company providing my online ticketing service. I emailed Al at PMI and immediately heard from him. Al worked closely with me on every detail, and we went live within two weeks. He also promoted my site using a press release and through search engine optimization. My website is now at the top or close to the top on every search for my type of activity. Some searches have my site completely dominating the first page. He returned every phone call and email promptly, and I couldn’t be more pleased.”

Here are some screen shots from Sonny C. Charters’ new website:

Touring Industry Website Design – Home Page

Dolphin tour company homepage with photos and booking details, an example of a touring business website design

Current Online Ticketing Interface

Online ticketing table listing tour dates, times, prices and durations with a Buy Tickets button for a tour website

Customer Comments Page

Tour company testimonials page with guest photos and reviews, an example of social proof in touring web design

If you know someone in the touring industry who could benefit from a website redesign featuring online ticketing and first-rate search engine rankings, then please contact us . We’d be happy to help, and grateful for the referral.

If you’d like to take a closer look at Sonny’s dolphin touring website, go to www.hiltonheadtours.com. While you’re there, consider giving him some feedback on his website. Come to think of it, we’d also like to get your feedback on this post! And by the way, if you’re ever near Hilton Head Island, look up Sonny C. Charters or Google "Hilton Head Tours" for possibly the best dolphin tour on the east coast!

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