Here’s To Your Web Marketing, Social Media Marketing, & Web Design Success!

Alan Robezzoli • May 7, 2011
PMI logo with black serif letters in a white box, from Power Marketing International's welcome post

Power Marketing Today is being launched to provide our friends and customers with a source for the latest key trends and useful information in social media marketing, web marketing, and web design.  While there are endless sources for these topics, our goal is to boil it down to the few that will be the most helpful.  We hope you enjoy the blog, and we’re always eager for your comments.  Here’s to your success! … Alan Robezzoli, President

Open wooden card catalog drawer with navy and saffron index tabs, symbolizing on-page SEO structure
By Alan Robezzoli • October 15, 2026
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Business owner at an Allentown office monitor reviewing a Google Ads campaign structure by ad group
By Alan Robezzoli • October 14, 2026
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Paper phone wireframes pinned in sequence on a cork board, planning a conversion-focused web page
By Alan Robezzoli • October 8, 2026
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Printed marketing analytics reports and a laptop dashboard on a table for a small business review
By Alan Robezzoli • September 28, 2026
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Smartphone on a local business counter lighting up with an incoming Google Ads lead call, Reading PA
By Alan Robezzoli • September 17, 2026
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small-town Pennsylvania main street storefronts at dusk with a smartphone map pin for local SEO
By Alan Robezzoli • September 10, 2026
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.