Alan Robezzoli — A 30-Year Discipline. Three Industries. One Mission.

Alan started his career as a software developer at JLG Industries, a certified Class A manufacturer based in Pennsylvania. Class A is the highest discipline tier in manufacturing — it demands precision in inventory accuracy, production scheduling, and forecasting. The software Alan wrote helped JLG earn and maintain that certification. It was the right place to learn rigor, and it became the foundation for everything that followed.

From JLG, Alan moved to Williamhouse-Regency — a Fortune 1000 paper converting and printing company — as Head of IT. He led a corporate-wide AS/400 rollout across approximately 25 factories spread across four states, an ambitious multi-state systems integration program at an unusually young career stage. The company later offered him a VP of IT promotion that would have required relocating his family to New York City; he declined and stayed in Pennsylvania, anchoring the rest of his career in the region he serves today.

He moved next to a manufacturing systems consulting firm specializing in inventory and production control for mid-sized eastern Pennsylvania manufacturers, where he led a team of six developers. The defining project was an 18-month custom ERP build for Perform Group — the parent company of Curtain Call Costumes, the largest dancewear brand for school recitals at the time.

The system Alan and his team built carried the kind of custom logic that doesn't ship in off-the-shelf software: hierarchical sales forecasting that mirrored how seasonal apparel actually moves; material requirements planning and factory scheduling routed across more than a dozen subcontractors; and a garment configurator that let customer service representatives capture custom orders by phone — leg cut, sleeve, jeweling, embroidery — with dynamic pricing and order-total discounts feeding specs straight into manufacturing.

The system stayed in use for 20 years and produced a 10% first-year sales lift through forecasting that loaded materials and subcontractor pipelines ahead of demand. That project established the practice that runs through everything that has followed: integrated systems thinking, applied to a real operational problem, executed end-to-end.

After completing the 18-month ERP build at Perform Group, the company hired Alan directly out of his consulting role as Vice President of Manufacturing — putting the architect who designed the system in charge of running it. He was later promoted to Vice President of Strategic Planning, broadening his scope from operations execution to long-range business direction. Alan ran operations and strategy at Perform Group through 2001 — a roughly ten-year stretch as a senior in-house executive that turned the systems consultant into a seasoned operator.

In 2001, Alan moved to Elite Sportswear, LP — the world's leading producer and marketer of gymnastics apparel — as Executive Vice President of Marketing & International Sales. He brought the systems-integration practice with him and applied it to growing a global apparel business.

Under his leadership over the next decade, Elite achieved three documented industry firsts: the gymnastics industry's first online custom garment configurator (a direct descendant of the configurator Alan had designed for Perform Group, now web-enabled and customer-facing); the industry's first international multi-currency, multilingual B2B/B2C website; and a top 2% national ranking in website marketing effectiveness.

Alan built the largest international sales force in the gymnastics industry. The distributor network grew from one to thirty international distributors in three years, and international sales reached 10% of total revenue within four years. The trajectory culminated in another industry first: an exclusive worldwide licensing agreement with Adidas to produce and market gymnastics apparel under the Adidas brand.

Alan holds an MBA from Mount Saint Mary's University.

He has been a guest lecturer in senior marketing classes at Penn State Berks and a faculty member of the Penn State Berks LaunchBox cohort program for entrepreneurs. He has been featured on the Small Business Resource Show, where he shared his perspectives on Marketing-Driven Website Design and SEO/online marketing strategy for small business owners. He has also been interviewed by Lori Donofrio, Executive Director of the Northeast Berks Chamber of Commerce.

PMI under Alan's leadership has been recognized by Expertise.com as one of the best digital marketing agencies in Allentown, PA, and by DesignRush as one of the top web design agencies in the Philadelphia area. PMI maintains a 4.9-star average across 40 Google reviews — a multi-year retention pattern that reflects the long-term client relationships Alan has built.