Web Design Tip #2 of 7: Safeguard Your Website Assets

This is post #2 in a 7-part series on how to make leverage your web design project to produce lasting results. Although produced for our clients in the greater Reading, PA and surrounding areas (Philadelphia, Lancaster, York, Allentown, and Harrisburg), these web design principles apply everywhere.

Carefully Preserve Your Website Assets

It is easy to do more harm than good in a web redesign project if existing assets are not carefully preserved during the conversion process.   Assets include content, inbound links from other websites, keyword rankings, and features that move prospects, leads, and customers through the sales process.

Website Asset Checklist

To preserve your web presence and your search engine rankings, you must carefully list and monitor these assets to insure that they are properly transferred in the redesign process.  Use this handy checklist to insure nothing is missed:

Assembling the Right Team

If your web development team does not fully understand the importance and methodology of preserving search engine optimization, or if you lack the ability to track the above statistics on your current site, then it may be best to hire a specialist to track your statistics and to perform the redesign to ensure that your web presence is preserved.

To download our free white paper, Website Design: 7 Ways to Make it Pay , click the image below.