Video Tips to Supercharge Your Social Media Marketing

Alan Robezzoli • September 16, 2012
Smartphone displaying a red YouTube play icon, introducing video marketing tips for small business websites

Overwhelmed with Content?

If you’re like me, you sometimes get a little overwhelmed with the sheer volume of online content coming at you from every direction. Blogs, emails, Facebook, Twitter, Google+ … it goes on and on. Sometimes I just want to shout, “Stop the noise and let me get back to my real life!”. There just isn’t enough time in a day to take it all in and still do your “real job” or engage in your “real life” these days.

Make it Count!

Guess what? If you feel like that, so do your customers. What does that mean for you as a business owner and marketer? It means that you better think about making your social media content count. Keep it real, keep it meaningful, keep it pithy. In other words, don’t waste your followers’ time; insted, make every page visit well worth their effort.

Break Through with Video

One great way to break through the content noise is to use video. So here are some tips for using video, courtesy of Pixability:

Video is Easier to Take In

Let’s go back to the point about striving to make every piece of content worth your viewers’ time. Do you ever feel too exhausted or overworked to read another piece of content, even if you feel that it contains information you need to know? In those moments I find it MUCH easier and more pleasant to view a video. I’ll bet the same applies to you, and to your fans and followers, so if you haven’t done much with video, give it a try.

Need Help With Video or Social Media Marketing?

 
If you would like help developing a persuasive social media strategy for your business, please contact us .  

Open wooden card catalog drawer with navy and saffron index tabs, symbolizing on-page SEO structure
By Alan Robezzoli • October 15, 2026
On-page SEO guide for small businesses: map keywords to pages, write title tags and meta descriptions, structure headings, and build internal links that rank.
Business owner at an Allentown office monitor reviewing a Google Ads campaign structure by ad group
By Alan Robezzoli • October 14, 2026
Google Ads campaign structure explained: when to split campaigns, how tight ad groups should be, which match types to use, and how audience targeting works.
Paper phone wireframes pinned in sequence on a cork board, planning a conversion-focused web page
By Alan Robezzoli • October 8, 2026
Conversion-focused web design explained: page order, messaging, phone-first layout, CTA design, short forms and landing pages that turn visits into leads.
Printed marketing analytics reports and a laptop dashboard on a table for a small business review
By Alan Robezzoli • September 28, 2026
Marketing analytics for small business, explained: GA4 tracking, funnel KPIs, attribution, cost per lead, ROI and reports that turn data into decisions.
Smartphone on a local business counter lighting up with an incoming Google Ads lead call, Reading PA
By Alan Robezzoli • September 17, 2026
Google Ads for small business done right: structure, landing pages, conversion tracking, bidding, LSA and weekly optimization that turn clicks into real leads.
Small-town Pennsylvania main street storefronts at dusk with a smartphone map pin for local SEO
By Alan Robezzoli • September 10, 2026
Small business SEO explained: on-page, link building, local Map Pack, technical SEO, E-E-A-T, AI answers and the KPIs that predict revenue for PA businesses.