Video Transcript - Why You Need a Comprehensive Marketing Strategy

Video Transcript:
Why You Need a Comprehensive Marketing Strategy

Are you ready for some marketing straight talk? With no smoke and mirrors? 

Let’s talk about what it takes to succeed in today’s fast paced business climate.

As a business owner, you understand the need for effective marketing. Without it, a business can fall victim to slow growth, inadequate revenue, and get left in the dust.  

Since REVENUE is the engine of growth, it follows that a top-notch marketing strategy can be your key to more revenue. 


But what’s the best way to market your products or services? How can you avoid the dreaded marketing black hole that sucks in money but yields almost nothing? 

How can you achieve GREAT results for your marketing dollar? 

We have found that great results depend on skillful STRATEGY and EXECUTION! In developing and executing a COMPREHENSIVE marketing plan for your business. One that is built upon proven techniques and efficient technologies. At PMI we sum up our high-level strategy goals in 4 simple steps. 

GET FOUND. IMPRESS. ENGAGE. CONVERT.

Regardless of your business, market, or methods used, these 4 phases apply. The challenge is to employ the BEST strategy for each phase, and to do it within a reasonable budget. 

Typically, the most affordable, measurable and SCALABLE path to success involves Internet Marketing, also known as Online Marketing. Internet Marketing takes many forms, including:

  • GETTING FOUND on search engines through Search Engine Optimization (SEO)
  • GETTING FOUND in Online Advertising appearing in search engines, social media and other websites
  • Building trust and confidence by IMPRESSING and engaging viewers through Content Marketing including informational Videos, Free Reports, Blog Posts, Press Releases, and other website content. 
  • ENGAGING and RE-ENGAGING your viewers through Email Marketing and Social Media interactions, and by online advertising technologies that cause your ads to reappear as your customers surf the web.
YOUR COMPREHENSIVE MARKETING STRATEGY

It’s critical to develop a strategy that utilizes a combination of these marketing channels and techniques, rather than stumbling along with a wasteful, slow, piecemeal approach. Throwing mud on the wall to see what sticks is not a strategy, it’s a waste of money!

PMI’s Comprehensive Marketing Strategy produces results that are far greater than the sum of piecemeal efforts by those who dabble in one marketing effort after another, with no clear plan or unifying theme.

CONVERTING leads into customers follows naturally from a Comprehensive Marketing Strategy.

BUT FIRST THINGS FIRST!

Before we can build a sound strategy we need a foundation. The most valuable online asset your business can own is a masterfully designed website. Your website should act as the CENTRAL HUB connecting and uniting all your online resources. 

It is the FOUNDATION of a great online strategy, providing the landing pages and content that connects and enriches your online advertising and marketing programs. It should deliver consistent messaging and branding to reinforce and amplify your online marketing campaigns. 

Therefore, developing a new or re-designed website is often the FIRST STEP in a smart online strategy.  

Let’s be honest:
  • Is your website living up to your brand’s potential or holding you back? Does it IMPRESS your viewers? 
  • Does it communicate a compelling value proposition consistent with your marketing strategy? 
  • Does it capture new leads and attract search engine traffic on a regular basis? 
If not then it’s time to plan a website overhaul!


GETTING FOUND

After your website has been redesigned then it’s time to work on GETTING FOUND.  

Websites developed by PMI are optimized for search engines right out of the box. We perform extensive Keyword Research prior to creating your keyword-optimized website content.  

Further efforts to attract search traffic are achieved by link building campaigns, which is the process of acquiring incoming links to your website pages from respected online sources. These respected sources serve to boost the ranking of your website, resulting in more traffic.

Additional methods we use to drive traffic to your website include:
• Search Engine Advertising • Advertising on Social Media such as Facebook, LinkedIn and Twitter
• Submitting Press Releases on press release networks, and more

ENGAGE

Engaging your leads and customers involves providing compelling content on your website, social media and other online assets, and then interacting with viewers through online automation and by promptly following up on online inquiries and social media interactions. 

Automated engagement may also utilize technology that alters the website page content based on whether the user is a first time vs. a repeat visitor. 

THE QUESTION IS: ARE YOU READY TO GROW?

Are you ready to quit throwing mud on the wall? If you’re ready to consider a comprehensive marketing plan for your business, then contact us online or give us a call. The initial consultation is free. There’s no obligation. 

Let’s Get Started!

CALL TODAY: (484) 297-6395

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