Online Marketing: 4 Keys to a Better LinkedIn Company Page

Alan Robezzoli • March 9, 2014

According to LinkedIn, more than 3 million companies have created Company Pages to connect with 225+ million professionals.  A Company Page helps LinkedIn members learn about your business, brand, products and services, and job opportunities.  Any LinkedIn member can follow a Company Page and research shows that 50% of LinkedIn members are more likely to […]

LinkedIn Company Pages graphic with a gold trophy on a blue background, for building a better company page

4 Ways to Optimize Your LinkedIn Company page

An effective Company Page doesn’t just happen – it takes strategy and time.  Here are 4 tips to maximize the effectiveness of your Company Page.

#1. Tell Your Audience What You Do Best and Give Them a Reason to Follow You

#2. Do Your Homework – Take Advantage of Built-In Features

#3. Engage your audience

#4. Analyze & Improve

The “page insights” and “analytics” on your Company Page are awesome tools that can help you focus and refine your LinkedIn strategy.

If you want to keep your customers and prospects informed and keep your company name top of mind, an effective LinkedIn Company Page is a great tool.

Contact Us for Help Creating a Better LinkedIn Presence

Need help developing a better LinkedIn or other online strategy for your business? Contact PMI today to arrange a free initial consultation.

This post is based on an article by Jason Miller – 5 LinkedIn Company Page Tips to Enhance Your Marketing.

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