8+ SEO Tips to DriveTraffic to your Website

Consider this…As of December 2018, there were 4.1 billion internet users in the world, and the internet influenced $2.84 trillion – trillion, not million or billion - sales in 2018, according to Hosting Facts. So do you think your website is essential to the success of your business?

It’s pretty safe to say, yes. In today’s hi-tech world, having a great website is crucial if you want to stay competitive. A great website needs to look good, be easy to use, and have compelling content. But building a great website isn’t enough.

There are millions of websites competing for attention, so if you want people to find your site, you need to optimize your website for search engines – using search engine optimization or SEO - to increase traffic to your website.

Having a blog on your website not only helps SEO but also helps you engage with prospects and current customers. Regularly update your blog with informative and engaging content to encourage people to visit your blog frequently and to keep returning to your site. Be sure to include a link to the related page on your website within each post.

And don’t forget about the rest of the content on your website. Review the material regularly and keep it fresh and relevant with a smattering of relevant keywords. You can also breathe new life into old blogs by updating them to make them more relevant today.

In 2018, 52.2% of all website traffic was generated through mobile phones, according to Statista , and that number keeps growing. If it isn’t easy for people to navigate your website and read your content on their mobile devices, they will quickly move on.

Plus, last year, Google introduced its Mobile-First Index , which means Google now uses the mobile version of your site for indexing and ranking.

Optimizing your website for search engines helps drive organic traffic to your site. Organic traffic starts with a search on Google, Bing, or other search engine, and results in a viewer clicking a link for your website. A lot goes into achieving strong search engine optimization (SEO), and it’s a moving target; therefore, it’s best to have someone who specializes in SEO optimize your website with keywords, fresh content, etc.

Regularly post engaging content on your social media sites, include a link to your website, and give your readers a reason to visit your site, such as a “click here to learn more.”

We’ve had a tremendous success using PPC to drive people to our clients' websites who may not have found it otherwise. One of the tricks to successful PPC advertising is knowing what keywords to use and not use. We spend considerable time analyzing the right keywords to drive website traffic, and continue to do so because it changes constantly.

If you want to drive people to your website, you need to let them know it’s there and how to find it. That means including your website’s URL on every piece of promotional material you hand out including brochures and business cards.

If your employees wear branded uniforms, include the URL there. Use car wraps with your web address on your company vehicles, post your website’s URL in the window of your shop or office, put it on your receipts. Think outside the box.

Trade shows and networking events are a great way to promote your product or service and your brand, to build your network, and to find new prospects. Make sure people at these events have your website address and that it’s included on anything that you hand out.

If you advertise in newspapers, magazines, billboards, or anywhere else offline, make sure your URL is included.

Other steps you can take to drive traffic to your website include guest blogging on other sites, inviting guest blogs onto your blog, posting content on LinkedIn Pulse, publishing original research on your website, and including external links on your website.

PMI offers a free SEO checkup to see how well your website follows SEO guidelines. If you don’t like what you discover or if you are not experiencing the volume of website traffic you want, give us a call at 484-297-6395 or contact us online . The initial consultation is free!