Power Marketing International, LLC was founded in 2011 by Alan Robezzoli, an MBA graduate of Mount Saint Mary's University, and former Executive Vice President of Marketing & International Sales for Elite Sportswear, LP, the world’s leading producer and marketer of gymnastics apparel.
Under Alan’s leadership from 2001-2011, Elite’s marketing and sales team achieved several gymnastics industry firsts, including the industry’s first online custom garment configurator, first international multi-currency / multilingual B2B/B2C website, and a top 2% national ranking in website marketing effectiveness.
By leveraging these and other cutting-edge technologies, Alan engineered a period of explosive international growth at Elite, developing the gymnastics industry’s largest international sales force, with sales growth exceeding 500% over 6 years. This rapid international growth resulted in another industry first - an exclusive worldwide licensing agreement with Adidas to produce and market gymnastics wear under the Adidas brand.
Today, Alan and the PMI team work to help small and mid-sized companies level the playing field so they can compete effectively with their larger rivals by applying PMI's leading-edge technologies and proven marketing methodologies.