Social Media Marketing (SMM), also known as Social Influence Marketing (SIM), leverages the attention and efforts of your customers, fans, and followers to help market your products and services to their friends, family, and associates via today's social media. In turn, your message may then be passed along to the next level in the social network (to friends of friends), again via social media.
This requires engaging your audience with continuously new information, or content, and distributing that content through various social media, including blogs, video and photo-sharing sites, and key social sites like Facebook and Twitter, among others.
A Smart Approach to Social Media Marketing
Is Creating New Content Worthwhile?
While creating and sharing content can be very time consuming, even downright exhausting, if done well the results can be amazing! In fact, your social influence campaign can develop a life of its own, resulting in your message being “multiplied” as it is shared and re-shared through countless social networks, a process known as “going viral”.
Fortunately, there are ways to greatly reduce the time required to create and distribute content, and we can help you succeed by:
- Creating your social media platform (blog, Facebook page, etc.)
- Helping you create and distribute content
- Training your employees on ways to create and distribute content, and to promote your business within their own social networks (highly recommended)
- Integrating your blog into a network that will re-post your content into multiple blogs with links back to your website, thereby immediately multiplying the impact of each blog post
Make Your Efforts Count by Keeping it Simple
There are almost endless social media channels available; however, we recommend initially focusing your efforts on a few high-impact social media options to save time and help ensure a good return, in this order:
Company blog
Company Facebook page
Company Twitter account
Company YouTube channel
Company photo-sharing account
A solid strategy combined with consistent, well-informed and integrated efforts across the above social media platforms is likely to yield very strong results, and is an excellent way to get started.
Contact us today for expert assistance in developing a winning Social Media Marketing strategy for your company!
484-388-1047
"Thank you for your enlightening presentation on Social Media Marketing -- I learned a lot. You are very skilled in presenting the information."
~ Betty Diller, Executive Director, Professional Referral Exchange SEPA/MD